Studio: First Light Video Publishing
Genre: Documentary
MPAA Rating: Not Rated
Director:
Theatrical Release: N/A
Cast: N/A
Published ID: 34200
UPC: N/A

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Plot: These four programs describe the business aspect of producing the play, how you raise the money to capitalize a play or musical, structuring budgets to account for pre-production and “running” costs, and developing a marketing/publicity and advertising plan. It features theater professionals, including noted publicist David Elzer; Michael Gill, general manager for such productions as Mamma Mia, Phantom of the Opera, and Hairspray; an entertainment lawyer; a theatrical venture capitalist; and an advertising executive from Sorrino-Coyne, the commercial theatre’s top advertising agency; who offer insights into forming a contract and negotiating. The discussions are both dynamic and informative and offer insights into how you form a contract and behind the scenes negotiations that are vital for all aspects of theatre production.