The Cube

The Cube is a British game show that aired on ITV from 22 August 2009 to 8 August 2015 and was hosted by Phillip Schofield. The show offered contestants the chance to win a top prize of £250,000 by completing challenges from within a 4m × 4m × 4m Perspex cube. It was based on the idea that even straightforward tasks become extremely challenging when confined and put under pressure inside a small, enclosed area whilst surrounded by a large live studio audience. Once inside, contestants could feel both claustrophobic and disoriented, affecting their concentration and abilities. Using "state-of-the-art filming techniques", the show aimed to demonstrate the intense anxiety which contestants underwent as they progressed through each task. The challenges involved catching, throwing, estimating, reacting, memorising, balancing, etc. Colin McFarlane provided the disembodied voice of The Cube, who explained the rules of the games.