The Day He Arrives (Hangul: 북촌 방향; Hanja: 北村 方向; RR: Bukchon Banghyang; lit. "In the direction of Bukchon" or "Bukchon-bound") is a 2011 South Korean drama film written and directed by Hong Sang-soo. The film is in black and white. It premiered on 19 May 2011 in the Un Certain Regard section of the 64th Cannes Film Festival. The film received 45,223 admissions on its domestic release.