Selling New York: Brokers Use Documentary Films to Sell 2 Homes

CORE agent Vickey Barron's worldly clients, Nava and her husband, have moved overseas and want to sell their two-bedroom apartment as soon as possible. Vickey has to convince her clients that a big event focusing on her client's love of international culture and art?a documentary film fundraiser?will attract potential buyers and brokers and create buzz while doing something great for the community. The Kleiers are approached by top PR agent Alison Brod to find a high-end, short-term rental for a documentary filmmaker with particular taste. He wants to live in a luxury apartment for the duration of shooting his film, but, all he can offer in exchange for a swanky pad is exposure in the film itself.