The Imagineering Story: To Infinity and Beyond

Through his relentless pursuit of perfection, Bob Iger personally shepherds Shanghai DIsneyland. He inspires the early design process and stresses cultural sensitivity, coining the phrase, “Authentically Disney, Distinctly Chinese.” This guiding principle steers and inspires the Imagineers to blend the two, forging a highly customized and unique theme park. During the five-year construction effort, the Imagineers balance between adhering to and breaking from their traditional design formula set forth by Walt Disney. Against all odds, from budgets and schedules to the laws of physics and the blank page, the Imagineers introduce the Happiest Place on Earth to a brand-new market. Bob Iger’s bold acquisitions of intellectual property from years prior come to fruition. Pandora: the World of Avatar, opens in Disney's Animal Kingdom Theme Park. Marvel super heroes break into three dimensions. And, the universe of Star Wars arrives from a galaxy far, far away. In the process, the Imagineers push the boundaries of artificial intelligence, immersive storytelling, and guest participation, influencing industries and consumers beyond theme parks, while always staying true to their original mission by bringing dreams to life. Some flashing lights sequences or patterns may affect photosensitive viewers.