Can't Stop, Won't Stop: A Bad Boy Story

Can’t Stop Won’t Stop: A Bad Boy Story, produced by Sean “Diddy” Combs, and Heather Parry, alongside executive producers Michael Rapino, Andre Harrell and Alex Avant, explores the passion and personalities of Bad Boy and will be available on Apple Music on June 25. Directed by Daniel Kaufman, Can’t Stop Won’t Stop: A Bad Boy Story is an exclusive look behind the scenes at the history of Bad Boy through a complex portrait of the label’s mastermind, Sean “Diddy" Combs, as he tries to reunite his Bad Boy Family in the course of a frantic three week rehearsal period. As they prepare to celebrate the label’s 20th anniversary, the film traces Bad Boy’s emergence in Harlem and Brooklyn, follows it’s meteoric rise, explores the tragic killing of Biggie Smalls, and celebrates Bad Boy’s influence in reshaping music, fashion, marketing and culture.