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Boundary-pushing Oscar-nominated filmmaker Morgan Spurlock explores the world of product placement, marketing and advertising in POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD, a film that was fully financed through product placement from various brands, all of which are integrated transparently into the film.
While using brands in film promotion is not new for Hollywood, it certainly is new territory for the documentary format. Spurlock exploits the phenomenon to new heights, with everything from branded pizza boxes and in-flight film promotions to branded-everything in-film.
With humor and insight, POM Wonderful Presents: THE GREATEST MOVIE EVER SOLD unmasks the marketing process to bring audiences behind closed doors directly into the pitch meetings and marketing presentations which ultimately inform our everyday entertainment decisions. Sponsors were provided with brand category exclusivity. Each of the brands represented in the film have sponsorship arrangements with Spurlock, placing him front and center in their brand campaigns and advertisements, both on and off-line. Partners have the unique right to promote themselves in association with Spurlock and the film as "The Greatest." The agreements also stipulate that Spurlock maintains creative control of the film's content and final edit.
Original Release
04/22/2011
US Release
04/22/2011
Links
Cast
Name | Character |
---|
J.J. Abrams | Himself / Self |
Peter Berg | Himself / Self |
Paul Brennan | Self / Himself |
Noam Chomsky | Self |
Jimmy Kimmel | Self |
Rick Kurnit | Self |
Mark Crispin Miller | Self |
Ralph Nader | Himself / Self |
Brett Ratner | Himself / Self |
L.A. Reid | Self |
Directors
Writers
Jeremy Chilnick, Morgan Spurlock
Cast
Name | Character |
---|
J.J. Abrams | Himself / Self |
Peter Berg | Himself / Self |
Paul Brennan | Self / Himself |
Noam Chomsky | Self |
Jimmy Kimmel | Self |
Rick Kurnit | Self |
Mark Crispin Miller | Self |
Ralph Nader | Himself / Self |
Brett Ratner | Himself / Self |
L.A. Reid | Self |
Quentin Tarantino | Himself / Self |
Donald Trump | Self / Himself |
John Wells | Self |
Morgan Spurlock | Himself / Self |
Producers
Name | Role |
---|
Morgan Spurlock | Executive Producer |
Jess Wu Calder | Producer |
Keith Calder | Producer |
Jeremy Chilnick | Producer |
Elyssa Hess | Producer |
Eliza Hindmarch | Producer |
Abbie Hurewitz | Producer |
Erika Knowles | Producer |
Jonathan McHugh | Producer |
Sebastian Weinberg | Producer |